Pilgrimage Downtown Franklin Backstage Passport

  • Enjoy special offers & discounts around town during Pilgrimage weekend!

Farms & Fields: An Agritourism Trail

  • Explore local farms, farmers markets, and seasonal fun throughout Williamson County!

Sips & Spirits

  • Explore craft cocktails, local distilleries, and more throughout Williamson County.

Great American Main Street

  • See Franklin's award-winning Main Street and learn about its local history.

Farms & Fields: An Agritourism Trail

  • Explore local farms, farmers markets, and seasonal fun throughout Williamson County!

Pilgrimage Downtown Franklin Backstage Passport

  • Enjoy special offers & discounts around town during Pilgrimage weekend!

Sips & Spirits

  • Explore craft cocktails, local distilleries, and more throughout Williamson County.

Williamson County's History Trail

  • Visit the places that have shaped the county since its founding over 225 years ago.

Civil War Trail

  • Learn about the people, places, and events from 160 years ago and why they matter today.

Craft Coffee Trail

  • Try signature lattes, seasonal specials, and more at favorite local coffee shops.

Sweet Treats Trail

  • Indulge in desserts from freshly baked cakes, pies, and doughnuts to decadent ice cream.

Murals of Williamson County

  • Find amazing local murals around Franklin and beyond.

Historic Homes of Hincheyville

  • Take a stroll through Franklin's oldest neighborhood while viewing its architecture.

Great American Main Street

  • See Franklin's award-winning Main Street and learn about its local history.

Midnight Sun Scavenger Hunt

  • Explore local history with a family-friendly, citywide scavenger hunt.

Ambassador VIP Digital Pass

  • Mobile exclusive
  • Instantly delivered via text and email
  • No apps to download
Free

How The Passes Work

Step 1 - Get Your Pass

This mobile exclusive passport is a collection of curated attractions, retailers, restaurants and more and offering deals and discounts to redeem during your visit.

Step 2 - Receive Text

Your passport will be instantly delivered to your phone via text and email and is ready to use immediately! There is no app to download. Your pass can be saved to your phone’s home screen for easy one-tap access.

Step 3 - Redeem

When visiting a participating business, simply present your phone to the attendant or staff member to redeem available discounts.